Marketing Management Pathfinder

Delaware Technical & Community College Libraries


Marketing Management


Subject Guide



Library Catalog / Call Numbers / Periodicals / World Wide Web / Websites / Related Subject Guides / Online Subject Guides



LIBRARY CATALOG

The Delaware Library Catalog is the library’s online catalog, and will help you search for books, periodicals, pamphlets and audiovisual materials. If you want to limit your search to items located at a specific Delaware Tech campus library only, use the drop down menu for "library" and select that campus library.

You can search the Delaware Library Catalog using a title or author’s name if you have that information. If not, you can search using a keyword or subject heading. In a keyword search, type a word or phrase in the search box and click on the "search" button. The catalog will look for that word or phrase somewhere in an item's title or subject content. In a subject search, type a word or phrase in the search box and select "subject" from the drop down menu and then click search. The catalog will look for that word or phrase in the list of subject headings related to the item. Some examples of subject headings are listed below.



Advertising ISO 14000 series standards
Business forecasting Management information systems
Conflict management Marketing research
Customer relations Marketing segmentation
Direct marketing Personnel management
Entrepreneurship Quality control--standards
Green marketing Sales management


Additional subject headings may be found on the screen with detailed information about a specific title.


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CALL NUMBERS

Browsing the shelves in your library's Reference and Nonfiction (Circulating) Collections can also lead you to books you may not otherwise find. The main call numbers for materials on or related to management and marketing are:


HD31 - HD5708

HF5300 - HF5500.3

TS156



PERIODICALS AND PERIODICAL INDEXES

You can find additional information on a topic by researching articles in periodicals, e.g. journals, magazines or newspapers. To find an article you will look up a specific topic in a periodical index, which can be in paper format or online. Often online indexes are referred to as “databases.”

In a paper periodical index, articles are listed by subject heading or author’s name. Consult the Delaware Library Catalog to see if any of the Delaware Tech libraries own the periodical.

Also, you can use an online periodical index to search for articles on a specific topic. Typically, you will search by typing a keyword, e.g. management, and then you will be given a list of articles related to the keyword. You will have access to the entire article online if “Full Text” is indicated. If you find an article using an online periodical index, keep in mind that these are actual periodical articles, not web sites.

If an article you want is not available in paper format or full-text online in the library, consult with the librarian about requesting it via interlibrary loan.

The periodical indexes listed below may be used to locate articles on or related to management and marketing. Use subject headings such as those used in searching the library catalog to locate articles on management and marketing in these indexes.


Business Periodicals Index (paper)Check your library for availability of paper indexes

EBSCOhost (online database) - Select Business Source Elite, Regional Business News, Academic Search Premier, and/or MasterFILE Premier

FirstSearch (online database) - Select the Business & Economics Database Area, then select a General or Specialized Database for that area

The New York Times Index (paper)

ProQuest Direct (online database) - provides newspaper abstracts and articles (New York Times, Wall Street Journal and more)



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WORLD WIDE WEB

You may also wish to consult web sites for further information on your topic. To begin your research, go to Delaware Tech Library Services and follow the link for Student Resources. Then try any of the following links to find web sites on your topic:

Tech Topics (Look for the subject: Business Adminstration - Management and Marketing)

Subject Guides from Other Institutions/Websites (on the Student Resources page)

Another option is to choose the link for Internet/Web Search Engines, also accessible from the Student Resources page. This will lead you to a listing of search engines and directories. Choose one to begin searching the World Wide Web. Ask the library staff for a copy of the handout entitled “Criteria for Web Page Evaluation” to help you evaluate the web sites you find.


WEBSITES

Try one of the following links for additional information on management and marketing:


Advertising World

Better Business Bureau

Bplans.com (Business Plans)

Federal Trade Commission

globalEDGE - International Business Resource Desk

U.S. Business Administration's Outside Resources & Great Business Hotlinks


RELATED SUBJECT GUIDES

There are other subject guides that you may find useful in conjunction with this one. You may request the following from a librarian:


Banking

Business/General

E-Business

Hotel, Restaurant and Institutional Management

Customer Service Management

Management Information Systems

Office Administration



For additional assistance in your research, please consult the Librarian.


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Delaware Technical & Community College
Wilmington Campus Library
333 Shipley Street
Wilmington, DE 19801
302.573.5427

Delaware Tech Librarians       Comments? Questions? lferris@college.dtcc.edu

Updated 2/2007