Advertising Design

Delaware Technical & Community College Libraries


Advertising Design

Subject Guide



Library Catalog / Call Numbers / Periodicals / Web Resources / Student Resources / Online Subject Guides



LIBRARY CATALOG

The Delaware Library Catalog is the library's online catalog, and will help you search for books, periodicals, pamphlets and audiovisual materials. If you want to limit your search to items located at a specific Delaware Tech campus library only, use the drop down menu for library and select that campus library.

You can search the Delaware Library Catalog using a title or author's name if you have that information. If not, you can search using a keyword or subject heading. In a keyword search, type a word or phrase in the search box and click on the search button. The catalog will look for that word or phrase somewhere in an item's title or subject content. In a subject search, type a word or phrase in the search box and select subject from the drop down menu and then click search. The catalog will look for that word or phrase in the list of subject headings related to the item. Some examples of subject headings are listed below.


Advertising Digital electronics
Art history Graphic arts
Color Graphic arts--marketing
Computer-aided design Graphic design
Computer animation Layout
Computer graphics Pamphlets--design
Design Photography--artistic

Additional subject headings may be found on the screen with detailed information about a specific title.


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CALL NUMBERS

Browsing the shelves in your library's Reference and Nonfiction (Circulating) Collections can also lead you to books you may not otherwise find. The main call numbers for materials on or related to advertising design are:


HF 5410 - HF 5415 NC 977 - NC 1003
HF 5801 - HF 6182 TR 15 - TR 680
NC 1 - NC 1940 Z 242.9 - Z 264.5


PERIODICALS AND DATABASES

You can find additional information on a topic by researching articles in periodicals, e.g. journals, magazines or newspapers. To find an article you will look up a specific topic in an online database. Delaware Tech's online databases can be found on the Online Databases page.

Typically, an online database will allow you to search for your topic by typing a keyword or phrase, e.g. advertising design. The results from your search will display in a list of articles related to your topic. You will have access to the entire article online if there is a "Full Text" icon. If you find an article using an online database, keep in mind that these are actual periodical articles, not web sites.

If an article you want is not available in hardcopy format in the library or full-text online, consult with the librarian about requesting it via interlibrary loan.

The online databases listed below may be used to locate articles on or related to advertising design. Use subject headings such as those used in searching the library catalog to locate articles on advertising design in these databases.


EBSCOhost (online database) - Select Academic Search Premier, MasterFile Premier, Business Source Elite, and/or Regional Business News.

FirstSearch (online database) - Select Business & Economics.

LexisNexis (online database) - Provides full-text documents for news, business, legal, medical, and reference publications.

ProQuest Direct (online database) - Provides newspaper abstracts and articles (New York Times, Wall Street Journal and more.)



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WEB RESOURCES

DTCC Recommended Websites for Advertising Design


Ad-Awards

Advertising Age

Advertising World

All Graphic Design



STUDENT RESOURCES

Subject Guides from Other Institutions/Websites -- this link can provide you with additional research assistance.

Best Search Tools Chart -- another option is to click on this link which is accessible from the Student Resources page (under "Miscellaneous"). This will lead you to a listing of search engines and directories. Choose one to begin searching the World Wide Web.

Criteria for Web Page Evaluation -- ask the library staff for a copy of this handout to help you evaluate the websites you find.

APA Citation Style Guide



For additional assistance in your research, please consult the Librarian.

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Last revised: 7/2008
Copyright © 2008 Delaware Technical Community College
Last Updated 7/2008